About the Role

We are building a new affiliate business in the iGaming sector and are looking for a WordPress Developer to lead the creation, optimization, and continuous development of our affiliate website.

Reporting to the Head of Affiliation and collaborating closely with the SEO Manager and Content Manager, this role will be responsible for implementing the product roadmap, ensuring the website is fast, scalable, SEO-friendly, and capable of supporting high-quality content and advanced tracking.

This role is critical in ensuring our websites are fast, scalable, SEO-friendly, and conversion-optimized to compete in one of the most competitive digital industries.

The WordPress Developer will be both a hands-on builder and a strategic partner, making sure the technical foundation of the project supports growth in traffic, user experience, and revenue. The key challenges of the role include developing custom WordPress solutions for multi-language, multi-GEO sites, ensuring seamless integration with affiliate tracking systems, and maintaining performance under high traffic volumes.

Key Responsibilities

Website Development & Architecture

• Build and maintain a WordPress-based affiliate website aligned with business and SEO requirements.

• Ensure scalable site architecture for multi-language/multi-geo expansion.

• Implement responsive, mobile-first design and optimize UX for conversions.
  
  

Technical SEO & Performance

• Work closely with the SEO Manager to implement best practices (Core Web Vitals, structured data, site speed, schema markup).

• Conduct regular site performance audits and implement improvements.

• Ensure proper indexing, crawling, and internal linking structure.
  
  

Integration & Tools

• Integrate affiliate tracking systems (postbacks, tracking pixels, analytics).

• Implement and maintain third-party tools (CRM, analytics, tag managers, automation platforms).

• Ensure compliance with GDPR, cookie policies, and iGaming regulatory requirements.
  
  

Product Roadmap Execution

• Collaborate with the Head of Affiliation on website roadmap features.

• Translate business requirements into technical solutions.
  Propose new features and improvements to enhance usability and performance.
  
  

Collaboration

• Work with the Content Manager to ensure efficient publishing workflows.

• Partner with design, content, and SEO teams to deliver optimized templates and landing pages.

• Provide technical guidance to non-technical stakeholders.

Requirements

• Experience: 4+ years in web development with at least 2 years working with WordPress at scale.

• Proven experience in building affiliate, e-commerce, or content-heavy websites.

• Strong knowledge of WordPress themes, plugins, custom post types, and Gutenberg/Elementor.

• Technical SEO experience: structured data, schema, Core Web Vitals, sitemaps.

• Strong front-end skills: HTML5, CSS3, JavaScript, PHP.

• Experience with MySQL and site performance optimization (caching, CDNs).

• Familiarity with analytics tools (Google Analytics, Search Console, GTM).

• Experience with affiliate tracking integrations (postbacks, pixels).

• Knowledge of web security best practices.

• Experience with multi-language websites (WPML, Polylang, custom solutions).

• Soft skills: proactive problem solver, detail-oriented, able to work closely with SEO and content teams.

• Fluent in English (mandatory). Other languages are a big plus